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Brand
Lancôme
ProjectHAPPY BIRTHDAY CAMPAIGN
Close-up portrait of a woman with dark wavy hair applying lip gloss to dark lips against a white background.

Lancôme HAPPY BIRTHDAY CAMPAIGN 2025

Associated creatives

Irina Shestakova
Irina ShestakovaPhotographer
Steven Doan
Steven DoanFashion Editor/Stylist

Tags

woman applying lip glosswoman applying makeupbeauty portraitlip glosslip gloss tubedark lipssmokey eye makeupdark wavy hairbrunette woman

Description

A close-up studio beauty portrait photographed by Irina Shestakova and styled by Steven Doan for Lancôme's Happy Birthday Campaign. A woman with long, textured dark wavy hair and a smokey eye makeup look holds a tube of shimmering lip gloss to her dark-toned lips. She gazes upwards and off-frame, showing a small line art tattoo on her upper arm. Even beauty lighting illuminates the subject cleanly against a solid white seamless backdrop.

Style

Vertical, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

Cosmetics

Color

Off-Black (50%)
Terracotta (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign