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Brand
Lancôme
ProjectHAPPY BIRTHDAY CAMPAIGN
Blonde woman holding a black cosmetic bottle next to her face against a plain white background

Lancôme HAPPY BIRTHDAY CAMPAIGN 2025

Associated creatives

Irina Shestakova
Irina ShestakovaPhotographer
Steven Doan
Steven DoanFashion Editor/Stylist

Tags

woman holding cosmetic bottlewoman holding bottlecosmetic bottleblonde womanwoman

Description

This portrait from the Lancome Happy Birthday campaign features a blonde woman posing against a clean white background. She is wearing a dark red top and holding a black cosmetic bottle labeled Lancome Genifique Ultimate up near her face. The lighting is soft and even, highlighting her natural skin texture and minimal makeup. Irina Shestakova photographed the campaign with styling by Steven Doan.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light, Beauty Light

Industries

Cosmetics

Color

Jet Black (50%)
Burgundy (50%)

Background

White Seamless

Context

Advertising Campaign