ipanema

Feb 2021

Saint-Urbain developed a comprehensive brand identity for Ipanema, a restaurant project that centers on a clean, graphic visual language. The design system utilizes a palette of forest green, deep blue, and golden yellow, applied across a range of physical touchpoints and collateral. The identity features a sunburst icon paired with bold sans-serif typography, consistently applied to elements ranging from store signage and business cards to custom merchandise like coasters and canvas totes. The project emphasizes tactile materials and minimalist compositions, utilizing earthy textures such as stone and concrete to contrast with the sharp graphic vector elements.

Horizontal, Commercial, Clean

Natural light, Typography

Advertising Campaign