ipanema Brand Identity 2021

Description

This brand identity project for Ipanema by Saint-Urbain features a cohesive suite of promotional merchandise and collateral. The split-composition image shows a stack of square coasters with bold geometric and wavy patterns in green, yellow, blue, and white resting on dark green tiled surfaces. On the right, a person holds a white canvas tote bag printed with the green Ipanema star logo, typography, and address details. The clean natural lighting highlights the tactile surfaces of the fabric tote and smooth coasters.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Specialty Retailers

Color

Context

Advertising Campaign