ipanema Brand Identity 2021

Description

This brand identity project for Ipanema by Saint-Urbain features a cohesive suite of promotional merchandise and collateral. The split-composition image shows a stack of square coasters with bold geometric and wavy patterns in green, yellow, blue, and white resting on dark green tiled surfaces. On the right, a person holds a white canvas tote bag printed with the green Ipanema star logo, typography, and address details. The clean natural lighting highlights the tactile surfaces of the fabric tote and smooth coasters.