Now Now

Jun 2025

The brand identity for Now Now establishes a cohesive visual language across both physical and digital hospitality touchpoints. Developed through a multi-disciplinary approach, the project integrates a custom typography system featuring the Ginestra and Saans typefaces, which serve as the primary conduits for the brand's aesthetic. Creative direction by Alex Ostroff and graphic design by Saint-Urbain anchor the work, which balances saturated color gradients with minimalist layouts. The execution encompasses diverse formats, from tactile, clean interior signage and branded collateral to motion graphics and interactive mobile interface designs. Technical contributions include art direction and design by Genaro Garmilla and Guillaume Lavallée, 3D assets by Oli Sabin, and photography by Hunter Kelley. The result is a modular, graphic-forward system that translates across static media and dynamic motion visuals.

Commercial, Vertical