Now Now: Brand Identity

Jun 2025

The brand identity for Now Now establishes a cohesive visual language across both physical hospitality environments and digital interfaces. Under the creative direction of Alex Ostroff, the system utilizes a bold typographic foundation featuring Ginestra Black and Saans typefaces, which anchor the brand's aesthetic in clean, modern graphic design. The execution encompasses a range of tactile collateral, from custom door hangers and interior signage to branded lifestyle products. Digital touchpoints for the project include interactive hotel kiosks and mobile application layouts that leverage minimalist motion graphics and vector-style iconography. The identity leans into a saturated palette of deep plum, green, and vibrant gradients, which contrast against warm, textured interior photography. Saint-Urbain provided comprehensive graphic design, with type design by Guillaume Lavallée and 3D work by Oli Sabin.

Commercial, Vertical