ipanema Brand Identity 2021

Description

A partially open yellow matchbox rests diagonally on a textured grey concrete surface under direct sunlight, casting a sharp shadow. The matchbox features green typography reading ipanema, a green starburst graphic, and contact details printed on the side. Several matches with yellow tips are neatly arranged inside the open cardboard sleeve. The composition highlights clean graphic elements against a rugged industrial background with natural directional light.

Style

Horizontal, Commercial, Clean, Raw

Techniques

Natural light

Color

Background

Concrete Texture

Context

Advertising Campaign