Yoshi

Dec 2025

This comprehensive brand identity for Yoshi establishes a cohesive visual language for a premium matcha liqueur, merging minimalist graphic design with vibrant, tactile beverage packaging. The project leans into a bold, hand-lettered aesthetic that balances clean typography with organic, swirling motifs, creating a distinctive presence across physical product design and digital motion applications. The visual system, developed through a collaboration between graphic designer Saint-Urbain, motion artist Oli Sabin, and 3D specialist Javier Rosant, utilises high-contrast lighting and clean 3D render / CGI techniques to accentuate the product’s vivid green palette. Throughout the campaign, the identity is framed through editorial portraits and cinematic motion graphics, employing grainy analogue / film textures and kinetic animation to ground the brand in a contemporary hospitality context.

Horizontal, Clean

Advertising Campaign