ipanema Brand Identity 2021

Description

This brand identity project for Ipanema features custom graphic design elements displayed across various tactile materials. A brown kraft paper shopping bag features a green starburst logo and bold wordmark set against a textured ground. Next to it, a bright yellow business card showcases clean typographic details alongside contact information, resting on dark green tiled flooring partially overlapped by patterned collateral. The clean composition highlights the cohesive visual language and graphic application developed by Saint-Urbain.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Typography

Color

Background

Concrete Texture

Context

Advertising Campaign