ipanema Brand Identity 2021

Description

This graphic design project for ipanema features a neat stack of light pink business cards resting on a pale, textured concrete surface. The prominent dark green typography spells out the brand name across the top card. Strong, angular shadows and dappled light patterns cast across the scene create high contrast and a clean, minimalist aesthetic. The composition highlights the tactile quality of the paper stock and the crisp execution of the visual identity.

Style

Horizontal, Commercial, Earthy, Clean, Minimalist

Techniques

Typography, Natural light

Color

Background

Concrete Texture

Context

Advertising Campaign