ipanema Brand Identity 2021

Description

This image features a rectangular hanging storefront sign for the brand Ipanema mounted on a textured stone building exterior. The dark green sign displays a bright yellow sunburst icon above the word IPANEMA in a clean sans-serif typeface. The sign is affixed with a metallic bracket to the weathered stone façade of the building. Natural daylight illuminates the scene, highlighting the rough textures of the masonry and the smooth finish of the sign box.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Color

Background

Residential Building

Context

Advertising Campaign