The brand identity for Masani Pizza, a family-owned establishment in Forest Hills, New York, establishes a cohesive visual language across its retail packaging, apparel, and restaurant environment. The system leans into a retro-inspired aesthetic, utilizing a warm palette of red, blue, and cream to anchor its neighbourhood presence.
Led by design agency Saint-Urbain, the identity features a custom typography suite incorporating Firelli Bold and PP Neue York Normal, complemented by hand-drawn illustrations and graphic line art. The application of the brand extends from exterior storefront signage and staff apparel to functional commercial kitchen touchpoints and retail freezer presentation.
