H&M

Jul 2026

In the vibrant Livia x HM collection, the fashion house bridges the gap between high-end luxury aesthetics and accessible, everyday streetwear, leaning heavily into a refined sense of editorial minimalism. Photographer Annemarie Kuus masterfully captures the essence of this collaboration through a series of evocative lifestyle shots that oscillate between raw nocturnal energy and the quiet, sun-drenched intimacy of a coastal escape. By utilizing a mix of sharp flash photography and soft, natural light, Kuus highlights the intricate tactile qualities of the garments, from delicate lace-trimmed slip dresses to ruffled eyelet bloomers. These images transcend traditional lookbook constraints, instead favoring a candid, fashion-forward narrative that feels both aspirational and grounded. Content creator Livia Nunes Marques serves as the face of the collection, anchoring the visual storytelling with a relaxed posture that emphasizes the fluid, effortless movement of the textiles against gritty, urban backdrops. The project is an exploration of texture and contrast, where the softness of silk-satin and lace encounters the industrial harshness of corrugated metal and stone mosaic tiling. Ultimately, the collection succeeds by positioning high-fashion detail within a distinctly relatable, modern context, proving that the most compelling visual narratives are often those that maintain a delicate balance between polished studio precision and the unpredictable charm of spontaneous street-level reportage.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion