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Brand
DKNY
ProjectDKNY Spring 2025 Campaign
Model sitting on a bright yellow structure with a red life ring in front for DKNY Spring 2025 campaign.

DKNY DKNY Spring 2025 Campaign 2025

Associated creatives

Daniel Packar
Daniel PackarCreative Director
Roi Elfassy
Roi ElfassyCreative Director
Daniel Jackson
Daniel JacksonPhotographer
Alastair McKimm
Alastair McKimmFashion Editor/Stylist
Tomo Jidai
Tomo JidaiHair Stylist
Maud Laceppe
Maud LaceppeMakeup Artist
Nico Mao
Nico MaoCasting Director
Rachel Chandler
Rachel ChandlerCasting Director
Sylvia Farago
Sylvia FaragoProducer
Dorit Revelis
Dorit RevelisModel
Paula Soares
Paula SoaresModel
Rebecca Leigh Longendyke
Rebecca Leigh LongendykeModel

Tags

model sitting on yellow structuremodel sittingmodelblack dressred life ringlife ring

Description

Captured by photographer Daniel Jackson for the DKNY Spring 2025 campaign, this editorial image features a model seated against a vibrant yellow transit background. The subject wears a dark ensemble complemented by a red life ring positioned prominently in the foreground. Natural lighting highlights the clean composition and urban styling of the scene. The creative direction was led by Daniel Packar and Roi Elfassy with fashion styling by Alastair McKimm.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (60%)
Crimson (40%)

Background

No taxonomy match

Context

Advertising Campaign