Destination Italy
Gelato Range Launch
Jan 2024
For the Destination Italy Gelato Range launch, photographer and creative director Rebecca Newman delivers a series of commercial food images that emphasize the artisanal quality and rich composition of the product. The imagery leans into macro photography and tactile styling, capturing the creamy textures, crystalline highlights, and dense swirls of the gelato range. Working in collaboration with food stylist Vicki Valsamis, the campaign utilises a warm, clean aesthetic across a variety of compositions. The setups range from elaborate, Italian-inspired tablescapes on terrazzo surfaces to tight, top-down product shots that highlight individual ingredients like toasted nuts, citrus, and chocolate. Throughout the work, natural light is used to accentuate both the glossy, velvety surfaces of the desserts and the matte finishes of the packaging.
Commercial, Warm, Clean
Natural light
CPG / Packaged Food
Advertising Campaign
