Brand
ProjectGelato Range Launch

Destination Italy Gelato Range Launch 2024
Associated creatives
Tags
Description
This detailed macro photograph captures a rich, textured expanse of caramel gelato as part of the Gelato Range Launch for Destination Italy. Scoops and ripples display a dense, creamy surface filled with darker amber swirls and crystalline frozen highlights. The lighting is soft and directional, accentuating the undulating surface topography and velvety micro-textures of the frozen dessert. Food styling by Vicki Valsamis highlights the artisanal quality of the product. The warm, monochromatic color palette emphasizes the natural caramel hues.
Style
Vertical, Commercial, Warm, Tactile
Techniques
Macro, Soft Light
Industries
CPG / Packaged Food
Color
Caramel (70%)
Rust (30%)
Context
E-commerce / Product
