Jackalope

Jan 2021

The Doot Doot Doot & Flaggerdoot campaign for Jackalope serves as a refined visual study of high-end hospitality and culinary artistry. Photographed by Rebecca Newman, the series moves between intimate, low-key tabletop compositions and expansive, sun-drenched lifestyle photography set against the backdrop of a sprawling vineyard. Focusing on the intersection of gourmet food and craft mixology, the imagery utilizes moody lighting and macro detail to highlight the textures of artisanal ceramics, fresh botanicals, and plated delicacies. The campaign creates a sophisticated atmosphere, bridging the gap between raw, tactile commercial food photography and the relaxed, warm aesthetic of outdoor estate dining.

Vertical, Commercial, Warm

Natural light

Restaurants

Advertising Campaign