Outer East Primary Care
Our Club - A Place For Everyone
Date
Jan 2021
Description
Outer East Primary Care presents 'Our Club - A Place For Everyone,' a public awareness campaign capturing candid community connection. Executed through a series of lifestyle-focused portraits, the project highlights local individuals in outdoor settings to foster a sense of belonging and support. The imagery, directed and photographed by Rebecca Newman, utilizes natural light to achieve a warm and clean aesthetic. Each composition centers on subjects interacting near chain-link fencing, anchored by bold, high-contrast typography that emphasizes the campaign's core messaging of support and inclusivity.
Style
Warm, Commercial
Techniques
Natural light
Industries
Public Awareness
Background
Park
Context
Advertising Campaign
Associated creatives
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