Outer East Primary Care
Our Club - A Place For Everyone
Date
Jan 2021
Description
Outer East Primary Care presents Our Club – A Place For Everyone, a community-focused public awareness campaign that captures candid, everyday moments across local outdoor spaces. The project leans into warm, authentic portraiture, utilizing natural light to highlight connection and local support networks. Photographer and creative director Rebecca Newman lead the visual execution, framing subjects against wire-mesh backdrops and open, green environments. The series employs clean, bold typography and integrated graphic blocks to communicate messaging across both horizontal and vertical commercial formats.
Style
Warm, Commercial
Techniques
Natural light
Industries
Public Awareness
Background
Park
Context
Advertising Campaign
Associated creatives
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