Brand
ProjectGelato Range Launch

Destination Italy Gelato Range Launch 2024
Associated creatives
Tags
Description
This product launch photography for Destination Italy showcases a tub of Italian gelato alongside two scoops served on a small patterned plate. Scattered pistachios, vanilla pods, a golden spoon, and a glass of water with lemon rest on the mottled green surface. The scene is lit with bright, soft light, emphasizing the textures of the dessert and packaging. Food styling was provided by Vicki Valsamis, and the project was captured by photographer Rebecca Newman.
Style
Commercial, Square, Warm, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Beige (40%)
Jet Black (30%)
Sage (30%)
Background
Stone Texture
Context
E-commerce / Product
