Visit Victoria
‘YOUR CITY AWAITS’ Hospitality Opening
Jan 2020
The ‘YOUR CITY AWAITS’ project for Visit Victoria captures the textures and social energy of the local restaurant scene. Photographed by Rebecca Newman, the campaign highlights the craftsmanship behind culinary experiences, moving between the precision of professional commercial kitchens and the communal atmosphere of dining rooms. Employing a candid documentary style, the work leans into natural light to emphasize the warm, authentic environment of various hospitality venues. The imagery ranges from intimate close-ups of food preparation and plating to the broader, bustling life of bar counters and storefronts, grounding the project in a tactile, lived-in aesthetic.
Lifestyle, Warm, Vertical, Clean
Natural light
Restaurants
Advertising Campaign
