DeMellier London
S/S 2025 Campaign
Feb 2025
The DeMellier London S/S 2025 campaign channels an expansive, atmospheric narrative set against a vast desert backdrop. Photographed by Sonia Szóstak, the imagery leans into the raw, organic textures of arid terrain and white canvas tent encampments, utilizing a soft, natural light palette that highlights the collection's structure and hardware. Fashion editor and stylist Linn Hagglund anchors the visual identity with a minimalist wardrobe, featuring tailored suits, dark slip dresses, and neutral-toned separates that contrast against the rugged, open-air environment. Model Alexandra Agoston features prominently throughout the editorial, which makes extensive use of analogue film techniques to capture grainy, sun-drenched compositions. Production was managed by Madara Bergmane, with makeup artistry provided by Paca Navarro.
Editorial, Horizontal, Earthy
Analogue / film, Natural light
Bags & Accessories
Desert
Advertising Campaign
