DeMellier London: S/S 2025 Campaign

Brand

DeMellier London

Date

Feb 2025

Description

The DeMellier London S/S 2025 campaign channels an evocative, expansive aesthetic, grounding the collection's structured bags and accessories within a remote desert encampment. Captured by photographer Sonia Szóstak, the imagery leans into a raw, atmospheric narrative, pairing minimalist tailoring with the rugged, arid terrain of rolling dunes and canvas bell tents. Executing a deliberate visual language, the campaign utilizes natural light and analogue film techniques to emphasize texture and scale. Fashion editor and stylist Linn Hagglund anchors the compositions with a neutral, earthy palette, while hair and makeup by Paca Navarro support the cinematic, sun-drenched mood. Produced by Madara Bergmane, the series features model Alexandra Agoston as she navigates this desolate, sun-washed landscape.

Style

Editorial, Horizontal, Earthy

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Jet Black

Background

Desert

Context

Advertising Campaign