Brand
ProjectS/S 2025 Campaign

DeMellier London S/S 2025 Campaign 2025
Associated creatives
Tags
Description
Captured by photographer Sonia Szóstak, this fashion editorial image for the DeMellier London S/S 2025 campaign features model Alexandra Agoston standing within an arid desert landscape. She wears a crisp white button-down shirt, dark trousers, and dark sunglasses, holding a structured canvas tote bag with black trim. Large agave plants frame the foreground against rolling sand hills under a pale, hazy sky. The styling by Linn Hagglund and makeup by Paca Navarro complement the natural, sun-drenched outdoor atmosphere.
Style
Editorial, Vertical, Warm, Earthy
Techniques
Analogue / film, Natural light
Industries
Bags & Accessories
Color
Pure White (50%)
Jet Black (50%)
Background
Desert
Context
Advertising Campaign, Lookbook


