DeMellier London: DeMellier AW Part II

Oct 2026

DeMellier London’s AW Part II collection is showcased through an editorial campaign captured on urban city streets. Photographed by Agata Serge, the series centers on model Haojie Qi as she navigates metropolitan surroundings, grounding the luxury accessories within a contemporary, street-level context. The imagery employs a clean aesthetic, utilizing natural light and high-contrast monochrome tones to highlight the textures of the leather handbags and tailored apparel. Styling by Linn Hagglund and makeup by Alex Reader define the project’s sophisticated look, which alternates between deliberate, structured posing and candid, cinematic movement. The production incorporates both monochrome and colour photography, leaning into an editorial style that emphasizes the craftsmanship of the accessories against weathered urban architecture.

Editorial, Vertical, Clean

Natural light

Street

Advertising Campaign