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·2025
·DeMellier London Pre-Spring 26

Model seen from behind wearing a black leather coat and holding a taupe handbag against a grey studio backdrop.

Model wearing a grey jacket and dark sunglasses holding a brown handbag against a grey backdrop

Model Yilan Hua holding a brown leather handbag in DeMellier London Pre-Spring 26 campaign against a black background.

Model Yilan Hua crouching in a blue leather jacket holding a dark handbag against a neutral grey studio backdrop

Model wearing a black leather trench coat holding a taupe handbag against a plain grey studio backdrop.

Model reclining on a white upholstered sofa holding a dark blue handbag, wearing a white coat against a black background

Model wearing a white faux fur coat and dark sunglasses holding a black leather shoulder bag against a dark background.

Model Yilan Hua wearing a white textured coat holding a black handbag for DeMellier London

Model in grey leather jacket holding black tote bag against grey studio backdrop for DeMellier London

Model in white shaggy coat holding a black leather handbag while reclining on a soft white curved surface against a dark background

Model wearing grey coat holding a burgundy handbag against a neutral grey background for DeMellier London

Model Yilan Hua wearing a white coat holding a black leather shoulder bag against a dark studio background for DeMellier London

Cream-colored abstract sculptural object composed of interlocking organic shapes against a dark background.

Model seated on a white cylindrical stool wearing a black leather coat and holding a brown suede handbag.

Model Yilan Hua holds a black leather handbag above her head, wearing a dark jacket against a plain grey background for DeMellier London.

Model wearing a black leather trench coat and high heels carrying a structured shoulder bag against a grey seamless backdrop

Model in structured black jacket holding a leather handbag against a neutral grey studio background

DeMellier London DeMellier London Pre-Spring 26 2025

About

The DeMellier London Pre-Spring 26 campaign offers a masterclass in minimalist editorial photography, defined by its commitment to sculptural form and tactile luxury. Shot by Kulesza & Pik, the project presents a sophisticated study of contrast, pitting the structured elegance of high-end leather accessories against a backdrop of monochromatic studio environments. The visual narrative channels a cinematic quality through its interplay of soft, directional light and high-contrast composition, placing the product at the center of a sleek, modern dialogue between fashion and form. Featuring model Yilan Hua, the campaign adopts an editorial minimalism that emphasizes the clean lines of the bags and the tailored precision of the wardrobe. The styling, curated by Linn Hagglund, leans into a palette of deep blacks, charcoals, and off-whites, creating a cohesive aesthetic that feels both timeless and sharp. With meticulous hair styling by Lewis Stanford and flawless makeup by Nina Sagri, the project captures a sense of deliberate poise. Through these images, the brand effectively leverages live-action techniques and natural light to elevate the accessories into the realm of art. This collection not only highlights the hardware and premium suede and leather textures but also positions DeMellier London as a leader in refined, accessory-focused fashion portraiture, where every silhouette is intentional and every frame is curated to perfection.