Brand
ProjectS/S 2025 Campaign

DeMellier London S/S 2025 Campaign 2025
Associated creatives
Tags
Description
This fashion campaign image for DeMellier London's S/S 2025 collection features model Alexandra Agoston seated on a folding stool in an arid desert landscape. She wears a dark jacket and shorts ensemble paired with dark sunglasses, holding a structured beige leather handbag in her lap. The background is dominated by sandy terrain under a bright sky, flanked by large white canvas bell tents. The shot is captured with natural sunlight casting subtle shadows across the scene, creating an atmospheric outdoor editorial look.
Style
Editorial, Vertical, Earthy, Raw
Techniques
Analogue / film, Natural light
Industries
Bags & Accessories
Color
Jet Black (60%)
Beige (40%)
Background
Sandy Beach
Context
Advertising Campaign


