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DeMellier London: AW25 Campaign

Date

Aug 2025

Description

DeMellier London’s AW25 campaign presents a series of refined portraits centered on classic tailoring and luxury leather goods. Captured by photographer Ina Levy, the project leans into a 1970s-inspired aesthetic, utilizing an executive office setting characterized by warm wood paneling, vintage furniture, and soft, diffused natural light. Model Malgosia Bela anchors the series, styled by Linn Hagglund in structured suiting, oversized coats, and wireframe opticals. The editorial direction emphasizes clean lines and rich textures, highlighting the metallic hardware and suede finishes of the season’s handbag collection. Hair by Lewis Stanford and makeup by Nina Sagri complete the polished, corporate-retro aesthetic.

Style

Horizontal, Warm, Commercial

Techniques

Soft Light

Color
Jet Black
Background

Office

Context

Advertising Campaign

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