Brand
ProjectS/S 2025 Campaign
DeMellier London S/S 2025 Campaign 2025
Associated creatives
Tags
Description
This black-and-white fashion campaign image for DeMellier London S/S 2025 features model Alexandra Agoston walking along a winding dirt path through a sparse, hilly landscape. A cluster of large canvas tents sits to the left, adding an exploratory narrative element to the scene. The natural outdoor lighting creates soft, directional shadows across the rugged terrain. Fashion editor and stylist Linn Hagglund styled the minimalist wardrobe, complemented by hair and makeup by Paca Navarro under the production of Madara Bergmane. The composition employs a wide horizontal framing that emphasizes the vast, open environment.
Style
Editorial, Horizontal, Desaturated, Clean
Techniques
Analogue / film, Natural light
Industries
Bags & Accessories
Background
Desert
Context
Advertising Campaign