DeMellier London
PF25 Campaign shot in Portugal
Jun 2025
The DeMellier London PF25 campaign captures a series of editorial and commercial portraits set against the serene landscape of Portugal. Shot by photographer Ina Levy, the project features model Merlijne Schorren moving through a refined, timber-clad architectural setting that overlooks dense woodland and open water. The imagery relies on natural light to emphasize the clean, structured silhouettes of the brand's latest collection of leather handbags and woven totes. Working alongside fashion editor Linn Hagglund, the campaign leans into a minimalist aesthetic, pairing understated wardrobe choices like monochromatic tailoring and slip dresses with the textural details of the accessories. With makeup by Paca Navarro and production by Madara Bergmane and Melissa Scott, the visuals maintain a consistent earthy palette, utilizing both monochrome and warm color grades to highlight the contrast between modern glass-and-wood architecture and the surrounding natural environment.
Horizontal
Natural light
Bags & Accessories
Advertising Campaign
