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DeMellier London

PF25 Campaign shot in Portugal
Date

Jun 2025

Description

For the DeMellier London PF25 campaign, photographer Ina Levy frames a collection of structured leather and woven bags against the serene backdrop of the Portuguese landscape. The imagery captures a series of editorial and commercial portraits, grounding the brand's latest accessories in an environment of warm, natural light and architectural timber textures. Featuring model Merlijne Schorren, the campaign leans into earthy tones and minimalist styling, with fashion editing by Linn Hagglund. The compositions emphasize tactile contrast, balancing the sleek hardware of the bags against soft forest foliage and open water settings. This project, produced by Madara Bergmane and Melissa Scott, maintains a clean visual identity through monochromatic and warm color palettes.

Style

Horizontal

Techniques

Natural light

Industries

Bags & Accessories

Context

Advertising Campaign

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