Brand
ProjectS/S 2025 Campaign

DeMellier London S/S 2025 Campaign 2025
Associated creatives
Tags
Description
Captured by photographer Sonia Szóstak, this fashion editorial image for DeMellier London features model Alexandra Agoston standing on an arid, sandy hill under a pale, hazy sky. The subject wears dark sleeveless attire and sunglasses while holding a structured handbag. In the background, a light fabric canopy tent and small structure are visible against the rolling landscape. The composition utilizes natural outdoor light and wide framing to emphasize the desolate, expansive terrain. Fashion editor Linn Hagglund styled the shoot, with makeup by Paca Navarro and production by Madara Bergmane.
Style
Editorial, Vertical, Earthy, Raw
Techniques
Analogue / film, Natural light
Industries
Bags & Accessories
Color
Jet Black (60%)
Pure White (40%)
Background
Desert
Context
Advertising Campaign, Lookbook


