DeMellier London S/S 2025 Campaign 2025

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This image from the DeMellier London S/S 2025 campaign features an encampment of white canvas bell tents set against a vast, rolling desert landscape under an overcast, hazy sky. The glowing sun hangs low, casting a monochromatic, muted ochre tone across the terrain and structures. Photographed by Sonia Szóstak with fashion styling by Linn Hagglund and production by Madara Bergmane, the scene captures a remote, earthy atmosphere. The composition emphasizes the scale of the desert camp with structured tents lined up neatly in the foreground. Natural light and desaturated tones highlight the raw, organic texture of the sand dunes and canvas fabric.