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Brand
Bershka
ProjectGeneration Bershka
Model Dominik Datko wearing a washed dark grey zip-up hooded sweatshirt covering part of his face against a blue studio background.

Bershka Generation Bershka 2024

Associated creatives

William Arcand
William ArcandPhotographer
Dominik Datko
Dominik DatkoModel

Tags

dominik datkocharcoal zip up hoodiecharcoal hoodiezip up hoodiehooded sweatshirtribbed hoodie

Description

A close-up portrait of model Dominik Datko for the Generation Bershka campaign, photographed by William Arcand. The subject wears a washed dark charcoal ribbed hoodie with a zip-up funnel collar pulled up over his mouth and nose, looking forward with an intense gaze. The composition is framed tightly against a smooth, cool-toned teal blue seamless backdrop with soft, diffused studio lighting.

Style

Editorial, Vertical, Moody, Cool

Techniques

Soft Light

Industries

High Street Fashion

Color

Charcoal (80%)

Background

Coloured Seamless

Context

Advertising Campaign