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Brand
Bershka
ProjectGeneration Bershka
Dominik Datko wears an acid-wash denim jacket, orange sweater, and distressed wide-leg jeans in front of a blue studio background.

Bershka Generation Bershka 2024

Associated creatives

William Arcand
William ArcandPhotographer
Dominik Datko
Dominik DatkoModel

Tags

dominik datkodominik datko modelacid wash denim jacketdenim jacketwide leg denim jeanswide leg jeansdistressed jeansorange ribbed sweaterorange knit sweaterorange sweaterman in denim jacketman wearing sunglasses

Description

Model Dominik Datko poses full-length against a muted blue seamless backdrop for the Generation Bershka campaign photographed by William Arcand. He wears an open acid-washed grey denim zip jacket over a textured bright burnt-orange ribbed sweater, paired with matching loose-fitting, distressed patchwork denim trousers. Dark oval-tinted sunglasses and chunky black footwear complete the utilitarian streetwear look, illuminated by soft, diffused studio lighting with a cool atmospheric tone.

Style

Editorial, Vertical, Cool

Techniques

Soft Light

Industries

High Street Fashion

Color

Charcoal (60%)
Burnt Orange (25%)
Jet Black (15%)

Background

Coloured Seamless

Context

Advertising Campaign