Brand
ProjectGeneration Bershka

Bershka Generation Bershka 2024
Associated creatives
Tags
Description
Fashion model Dominik Datko stands full-length in a studio setting for the Generation Bershka campaign photographed by William Arcand. He is styled in an all-black streetwear ensemble featuring a high-gloss black padded vest layered over a black zip hoodie, paired with wide-leg trousers and chunky black sneakers. The composition is centered against a warm, uniform orange-terracotta backdrop with soft overhead studio lighting casting subtle shadows on the floor.
Style
Vertical, Commercial, Warm, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (90%)
Background
Coloured Seamless, Set-dressed
Context
Advertising Campaign
