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Model in dark hooded sweatshirt with zip-up collar and cargo pants standing against a pale blue gradient background.

Bershka Generation Bershka 2024

About

A full-length portrait from the Generation Bershka project for Bershka, photographed by William Arcand. Model Dominik Datko wears a dark grey hooded sweatshirt with a half-zip neckline pulled up over the lower face, paired with dark technical cargo pants featuring white contrast stitching and zippered pockets. Chunky grey lace-up sneakers complete the utilitarian outfit. The subject stands centrally against a solid pale blue gradient studio background with soft overhead lighting.

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Background

Gradient

Context

Advertising Campaign