Arket Arket Summer 2024

Description

Model Klara Kristin is captured in a close-up profile portrait bathed in bright, direct natural sunlight for the Arket Summer campaign. She holds a delicate stem of yellow wildflowers across her nose and cheek with her eyes gently closed and hand raised toward her forehead. She wears a sleeveless cream-colored textured knit top. The background features a soft-focus meadow of yellow flowers, green foliage, and clear blue sky under open outdoor lighting, shot by photographer Nikki McClarron.

Style

Vertical, Commercial, Warm, Organic

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Wildflower Field

Context

Advertising Campaign