Arket Arket Summer 2024

Description

Captured by photographer Nikki McClarron for the Arket Summer campaign with styling by Columbine Smille, a smiling man carries a young child on his shoulders against an open blue sky. The child is wrapped in a light powder-blue hooded towel, looking down affectionately at the man, who wears a dark charcoal towel draped across his shoulders. Bathed in bright, warm natural sunlight, the low-angle composition highlights an intimate coastal summer moment with soft focus on the distant shoreline.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Showroom, Clear Sky

Context

Advertising Campaign