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Brand
Arket
ProjectArket Summer
A woman holding a toddler in her arms while standing on a sunny sand beach facing the ocean waves.

Arket Arket Summer 2024

Associated creatives

Nikki McClarron
Nikki McClarronPhotographer
Columbine Smille
Columbine SmilleFashion Editor/Stylist
Alexandra Sandberg
Alexandra SandbergCasting Director
Fransiska Paula
Fransiska PaulaModel
Klara Kristin
Klara KristinModel
Sarah Hernandez
Sarah HernandezModel

Tags

woman holding childwoman holding babywoman with toddlerblack woman on beachmother and childcream knit dressknit maxi dressoff white dresssleeveless maxi dress

Description

Photographed by Nikki McClarron for the Arket Summer campaign, a woman stands on a wide sandy beach holding a young child in her arms. She is styled by Columbine Smille in a full-length, textured cream knit dress, with her back partially turned toward the camera as she looks out toward the turquoise ocean waves. The sun-drenched outdoor scene is captured in natural light under a clear blue sky, emphasizing warm earth tones and coastal scenery.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (70%)

Background

Sandy Beach

Context

Advertising Campaign