Brand
ProjectArket Summer

Arket Arket Summer 2024
Associated creatives
Tags
Description
Captured for the Arket Summer campaign by photographer Nikki McClarron and styled by Columbine Smille, two models sit close together on a sandy beach before towering coastal rock formations. One model wears a minimalist scoop-neck off-white one-piece swimsuit, while the other is dressed in a blue swimsuit and draped in a soft pink-and-cream striped towel. Natural daylight illuminates the warm sand and textured cliff face behind them, creating a calm, sun-warmed coastal scene.
Style
Editorial, Vertical, Warm, Earthy
Techniques
Natural light
Industries
Swimwear
Color
Off-White (30%)
Dusty Rose (30%)
Sky Blue (20%)
Background
Sandy Beach
Context
Advertising Campaign