Logo
An arrangement of business cards in navy blue and pale pink featuring clean typography for Amerikalinjen
Pink vinyl record sleeve with red text and visible black disc resting on a corner surface against a grey and green wall
Four branding cards featuring typography for Amerikalinjen arranged in a two-by-two grid on a light grey background.
Two vertical light boxes with red branding on pale pink backgrounds mounted on a textured concrete wall with blurred passersby.
Clothing rack displaying patterned tops, dark plaid coats, white shirts, denim pieces, and black garments in an interior space
Pattern of colourful rounded square tiles featuring the letter A for Amerikalinjen brand identity
Two mobile phone mockups displaying the Amerikalinjen brand website with pink backgrounds and architectural illustrations
Monochrome graphic design panels for Amerikalinjen featuring directional wayfinding arrows, restroom icons, and an elevator indicator.
Web design mockup for Amerikalinjen featuring a pastel pink background and an architectural line drawing of a building with bold red angled typography.
Two sides of a red and pink branded postcard featuring a fine-line building illustration and handwritten text on a light background
An arrangement of business cards in navy blue and pale pink featuring clean typography for Amerikalinjen
Pink vinyl record sleeve with red text and visible black disc resting on a corner surface against a grey and green wall
Four branding cards featuring typography for Amerikalinjen arranged in a two-by-two grid on a light grey background.

Amerikalinjen Brand Identity 2019

About

The brand identity for Amerikalinjen is a masterclass in modern, structured graphic design, seamlessly bridging the gap between historical architectural elegance and contemporary corporate utility. Spearheaded by Scandinavian Design Group, the project creates a cohesive visual language that feels both established and refreshingly forward-thinking. By utilizing a deliberate palette of deep navy blue, soft blush pink, and bold red, the identity employs rigorous typography—featuring high-quality typefaces from GT America and Grilli Type—to establish an immediate and recognizable brand presence. The work leans into a refined, minimalist aesthetic that translates effortlessly across diverse touchpoints, from tactile stationery and curated apparel collections to dynamic UI illustration and wayfinding systems. The execution demonstrates a sophisticated balance of hard light and geometric precision, often incorporating architectural line drawings that serve as a thematic anchor connecting the brand to its dual heritage between Oslo and New York. Through an organized, rhythmic use of 3D render and CGI elements, alongside clean vector icons, the identity feels both modular and deeply human. Whether displayed in architectural installations or through digital interfaces, the project showcases how disciplined corporate branding can maintain a playful, personality-driven spirit. It is an exploration of form and function that prioritizes clear visual hierarchy while ensuring every piece of the communication ecosystem remains distinct, functional, and aesthetically elevated for the modern traveler.

Brand

Amerikalinjen

Credits

Scandinavian Design Group
Graphic Design
GT America
Typeface
Grilli Type
Typeface

Styles

HorizontalCommercialCleanMinimalist

Techniques

Typography
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