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Pattern of colourful rounded square tiles featuring the letter A for Amerikalinjen brand identity

Amerikalinjen Brand Identity 2019

About

This graphic design project for Amerikalinjen showcases a structured repeating pattern of angled rounded square tiles against a neutral background. Each tile displays a bold white letter A with a distinct geometric cutout detail. The colour palette includes deep navy blue, vibrant red, forest green, and soft pink. Scandinavian Design Group created the brand identity utilizing custom typefaces from Grilli Type.

Brand

Amerikalinjen

Project

Amerikalinjen Brand Identity 2019

Keywords

brand identityamerikalinjen brand identitygraphic designletter patterntypography design

Credits

Scandinavian Design Group
Graphic Design
GT America
Typeface
Grilli Type
Typeface

Styles

ArtisticHorizontalCleanGraphic

Techniques

TypographyVector

Background

White Seamless

Context

Advertising Campaign
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