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BrandAmerikalinjen
ProjectBrand Identity
Pattern of colourful rounded square tiles featuring the letter A for Amerikalinjen brand identity

Amerikalinjen Brand Identity 2019

Associated creatives

Scandinavian Design Group
Scandinavian Design GroupGraphic Design
GT America
GT AmericaTypeface
Grilli Type
Grilli TypeTypeface

Tags

brand identityamerikalinjen brand identitygraphic designletter patterntypography design

Description

This graphic design project for Amerikalinjen showcases a structured repeating pattern of angled rounded square tiles against a neutral background. Each tile displays a bold white letter A with a distinct geometric cutout detail. The colour palette includes deep navy blue, vibrant red, forest green, and soft pink. Scandinavian Design Group created the brand identity utilizing custom typefaces from Grilli Type.

Style

Artistic, Horizontal, Clean, Graphic

Techniques

Typography, Vector

Background

White Seamless

Context

Advertising Campaign