The Brand Identity project for LCC highlights a comprehensive suite of visual systems developed for the education sector. The work spans diverse applications, ranging from large-scale outdoor installations, such as wheatpaste poster collages and billboard displays, to tactile stationery and digital interface mockups.
Across these assets, the branding adopts a varied visual language that incorporates minimalist typography, fluid motion graphics, and saturated color blocking. Technical approaches include collage and vector illustration, which are used to unify promotional merchandise, textbooks, and event-based collateral.
The creative execution was a collaborative effort involving design contributions from MAKE, Decimal, Scandinavian Design Group, Millie J Tyler, The District, Practice, Bleed, and Rhombus Studio.
