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BrandAmerikalinjen
ProjectBrand Identity
Pink vinyl record sleeve with red text and visible black disc resting on a corner surface against a grey and green wall

Amerikalinjen Brand Identity 2019

Associated creatives

Scandinavian Design Group
Scandinavian Design GroupGraphic Design
GT America
GT AmericaTypeface
Grilli Type
Grilli TypeTypeface

Tags

vinyl recordrecord sleevevinyl record sleevepink record sleevepink sleeverecord jacket

Description

A vinyl record rests partially inside a pale pink square sleeve on a clean corner surface with a light grey horizontal plane and a two-tone grey and teal vertical backdrop. The sleeve features centered red typography reading "Pre-drinks, after-party & lullabies." and the Amerikalinjen brand name printed in dark blue at the bottom corner. The black vinyl record peeks out from the right edge of the jacket. The composition is arranged in a diagonal perspective showcasing contemporary graphic design and packaging.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

3D render / CGI

Industries

Music

Color

Blush (50%)
Jet Black (30%)
Crimson (20%)

Background

Set-dressed, Education Building

Context

Advertising Campaign