Amerikalinjen Brand Identity 2019

Description

This graphic design composition presents a collection of wayfinding panels and UI icons created for Amerikalinjen as part of their brand identity project. Designed by Scandinavian Design Group using GT America and Grilli Type typefaces, the layout features high-contrast white vector elements against a solid black background. Panels display directional arrow indicators alongside typographic listings for a reception, restaurant, bar, gym, rooms, and guest room numbers. Additional compartments show stylized restroom pictograms, a clock-like circular dial with a triangular pointer, an elevator interface with floor numbers, and a warning symbol with the text 'Caution friend!'. The clean, minimalist grid arrangement highlights precise typography and geometric symbols tailored for hospitality signage.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Hotels

Color

Background

Solid Colour

Context

Advertising Campaign, Website / Web