Amerikalinjen Brand Identity 2019

Description

This image showcases the brand identity and poster design for Amerikalinjen, created by Scandinavian Design Group. Two vertical display boxes are mounted side by side on a raw, textured concrete wall. The left poster features angled red typography spelling Amerikalinjen against a pale pink background with the words This and way surrounding it. The right poster displays a bold red letter A graphic element. Two blurred figures pass by on either side, adding a sense of movement to the urban environment. The composition highlights contemporary graphic design and display execution in an architectural setting.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Concrete Texture

Context

Advertising Campaign