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BrandAmerikalinjen
ProjectBrand Identity
Four branding cards featuring typography for Amerikalinjen arranged in a two-by-two grid on a light grey background.

Amerikalinjen Brand Identity 2019

Associated creatives

Scandinavian Design Group
Scandinavian Design GroupGraphic Design
GT America
GT AmericaTypeface
Grilli Type
Grilli TypeTypeface

Tags

brand identity designbrand identityidentity designtypography designtypographybranding cardsamerikalinjen brand

Description

This image showcases a brand identity design project for Amerikalinjen, featuring four rectangular printed cards arranged neatly in a two-by-two grid against a pale grey background. Two cards feature dark navy blue surfaces with bold capitalised typography, while the alternate two cards display a soft pink background with dark and red text including geographic coordinate markings. The composition highlights minimalist graphic design layout and typeface choices. The work was created with graphic design by Scandinavian Design Group using GT America and Grilli Type typefaces.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Color

Navy (50%)
Blush (50%)

Background

Grey Seamless

Context

Advertising Campaign