Amerikalinjen Brand Identity 2019

Description

A metal clothing rack is centrally positioned in a bright interior space, holding a curated selection of garments for the Amerikalinjen brand identity project. The collection includes patterned blue tops, dark plaid jackets and dresses, crisp white shirts, a denim piece, and black apparel with contrasting vertical stripes. In the background, sculptural wooden furniture pieces feature curved minimalist designs, while a person is seated at a distant work table. The lighting is bright and even, highlighting the textures of the fabrics and the metallic sheen of the rack.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Showroom

Context

Advertising Campaign