Logo
  • Home
  • ·Media
  • ·Amerikalinjen Brand Identity Postcard Design
BrandAmerikalinjen
ProjectBrand Identity
Two sides of a red and pink branded postcard featuring a fine-line building illustration and handwritten text on a light background

Amerikalinjen Brand Identity 2019

Associated creatives

Scandinavian Design Group
Scandinavian Design GroupGraphic Design
GT America
GT AmericaTypeface
Grilli Type
Grilli TypeTypeface

Tags

postcard designpostcardbrand identitybuilding illustrationarchitectural illustrationline art illustrationtypographyaddress cardstationery design

Description

This project showcases the brand identity for Amerikalinjen, created by Scandinavian Design Group using GT America typefaces from Grilli Type. The presentation displays two sides of a custom postcard against a neutral light grey background. The left card features a vibrant red background with a detailed white line-art illustration of a traditional grand building facade. The right card features a soft pink background displaying bold red brand typography, structured address lines, coordinates, and handwritten correspondence in black ink. The clean composition highlights the minimal aesthetic, refined colour palette, and precise typographic details of the corporate identity system.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Vector

Color

Crimson (50%)
Blush (50%)

Background

Grey Seamless

Context

Website / Web