Adidas
Adidas Designed by Rui Zhou S/S 24
Mar 2024
The Adidas Designed by Rui Zhou S/S 24 campaign highlights a collaboration centered on sculptural silhouettes and technical performance wear. The imagery leans into a minimalist aesthetic, utilizing a clean studio environment to draw focus to the collection's strategic cut-outs, asymmetric lines, and athletic functionality. Captured by photographer Steph Wilson, the project features styling by Charlotte Roberts that emphasizes the movement and construction of the apparel. Technical details, such as characteristic side stripes and modern fabric textures, are accentuated through soft, even lighting and a natural light palette. The production is supported by hair styling from Liam Russell, makeup by Jimmy Owen Jones, and set design by George Lewin.
Vertical, Clean, Editorial
Natural light
Sportswear
White Seamless
Advertising Campaign
