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Adidas: Adidas Designed by Rui Zhou S/S 24

Brand
Adidas
Date

Mar 2024

Description

The Adidas Designed by Rui Zhou S/S 24 collection campaign explores the intersection of high-performance sportswear and sculptural fashion. Photographed by Steph Wilson, the series utilizes clean, minimalist studio environments to highlight the collection's hallmark asymmetric cut-outs, technical fabrics, and precise silhouettes. Charlotte Roberts provided fashion styling, focusing on the architectural nature of the apparel. The project incorporates editorial imagery and campaign portraits, utilizing soft, natural light to emphasize the structural construction of the garments. Supporting the visual narrative are hair stylist Liam Russell, makeup artist Jimmy Owen Jones, and set designer George Lewin, who collectively maintain a refined, desaturated aesthetic across the series.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Industries
Sportswear
Color
Jet Black
Pure White
Background

White Seamless

Context

Advertising Campaign

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