Adidas Adidas Designed by Rui Zhou S/S 24 2024

Description

This fashion campaign image for Adidas Designed by Rui Zhou S/S 24 features a model captured from a low angle against a plain white background. The subject wears a black athletic bodysuit featuring asymmetric cut-outs paired with loose black trousers. The styling emphasizes sculptural silhouettes and athletic functionality. The lighting is clean and even, highlighting the textures of the technical fabrics. Photography is by Steph Wilson with fashion styling by Charlotte Roberts.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign