Adidas Adidas Designed by Rui Zhou S/S 24 2024

Description

This fashion campaign portrait for Adidas Designed by Rui Zhou S/S 24 features a model seated in a clear transparent acrylic chair against a minimalist neutral backdrop. The subject wears a pale lavender short-sleeve cutout top paired with relaxed-fitting black athletic pants and black strappy footwear. The composition is captured with clean studio lighting emphasizing the sleek sportswear silhouettes and contemporary styling. The minimalist environment allows the sculptural lines of the apparel and the modern furniture piece to stand out prominently.

Style

Editorial, Vertical, Clean, Retro

Techniques

Natural light

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign