Adidas Adidas Designed by Rui Zhou S/S 24 2024

Description

A model is seated on a textured grey concrete surface, captured from a high angle. She wears a white athletic crop top with cut-outs and the Adidas logo, paired with light blue cycling shorts featuring mesh panels. Her legs are crossed, clad in pale purple knee-high socks and light-coloured athletic sneakers with strap details. The lighting is natural and even, casting soft shadows across the composition. The image was photographed by Steph Wilson with fashion styling by Charlotte Roberts.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign